Probably the best sponsorship deal in the world?

That's more like it. 4-0 at home and a job well done. After a nervy opening 20 mins we settled down and Yossi hit the opener after a pass in from the right by GloJo. The Israeli was on top form and completed his hat trick in the second half. He cut the Burnley defence to pieces time and again with his running between the lines.

Gerrard had a crucial role to play especially in the third goal. He was unlucky not to score himself when he beat the keeper but hit the post. Himself and lucas formed a tasty midfield partnership in Mascherano absence. Food for thought given that Javier is unlikely to stay beyond this summer.

Dirk scored the other, his second of the season. It will be great if he could repeat his feat of last season is getting 12 league goals from midfield. It's great to see players other than Torres and Gerrard getting goals for when our two match winners have off days. I'm hoping that Aquilani will bag himself a few when he gets going. He remains 2-3 weeks away from fitness.The defence held firm for the second time this season and Rafa says those calling time on Carra are premature. Tony Cascarino in the Times suggests that Carragher is the source of our early season defensive frailties. Skrtel came back in place of Kyrgiakos and I expect those two to be the first choice for the season baring injury. Agger will have a hard time displacing one of them. Aurelio and Insua will be an interesting battle for the left back spot as the season progresses. Insua has done well but Rafa's a big fan of the Brazilian and he gives us an option with free kicks.

West Ham were beaten yesterday and will want to bounce back against us in the late kick off on Saturday. Zola has them well organised and playing some nice stuff but we've a bit of confidence back now and we should be able to win it. This is the type of game that we might have drawn last year so I'd like to see us show we're different now and go for the three points.

Is seems we'll be saying goodbye to Carlsberg and hello to Standard Chartered as our £80m record equaling sponsorship deal was agreed this week. I did quite like the fact that we've had Carlsberg for many years but financial reality means we need to go for a more lucrative option. It could well mean more money for the Americans but that may mean less taken from Rafa's budget.

Pepe was asked if we could win the title and replied "I think so but there are other teams that are very capable of winning it", which is a fair enough assessment. It's going to be very tough. Rafa has tried to clarify Reina's comments.

Can I direct your eyes here? Top class from the Off the Ball team, Eoin and Ken. Cohen is a despicable human being. Great to know that he's off the air.

I'm disappointed but not surprised to read that Crewe are going to report us for tapping up one of their talented youths. 15 year old Max Clayton could head to Anfield but it might come at a high price. We've previous in this regard with Ziege a few years ago. I know that this happens a lot but I never like to see young players poached from their clubs for a small fee ala Macheda, Fabregas, Flamini and now Kakuta. Another young lad, Michael Ngoo has signed from Southend. 101greatgoals has a good feature on our Finnish boy wonder Lauri Delle Valle.

It was great to see that justice was done in the Michael Shields case as he was given a pardon. Better late than never but it'll be hard for the poor fella to rebuild his life after so long in jail for a crime he didn't commit. He wrote a piece in the Observer today which is worth a read.

Robbieless reds rout rovers

LFC are back to winning ways with a 3-1 win away at Blackburn. At half time I was afraid that it was going to be yet another one of those days where we struggled to break down a packed defence. Pepe had kept us in the game with a superb save from Pederson after 30 mins. But in the second half Blackburn came at us a bit more and gaps opened. We exploited them to take our first win in three league matches, a win which keeps us a point clear at the top of the league. "Everybody's chasing Liverpool" as the commentator said yesterday. If we're still top in Jan I'll let myself get excited, for now it's a case of one game at a time.

Xabi opened the scoring after the hour mark with a shot which he passes into the net. Xabi was back to his best after a few mediocre performances. Yossi added the second after beating Warnock on the edge of the area, he shot past Robinson to place the ball inside the far post. Rafa will be annoyed that Santa Cruz was allowed to pull one back with a close range header for them with a few minutes to go. Stevie G put the icing on the cake after being set up by Riera.

Insua made a start and played really well in the absence of the injured Aurelio. He looked at home in the first team and added a lot going forward. He looks a safer bet than Dossena at the this stage. Yossi did well with his goal and could have had another in the first half only for a vital challenge from Warnock. But he is surely a squad player rather than somebody you rely on every week. Babel did alright with a few runs but could have contributed more. Setanta were getting ready to lambaste Rafa for not starting Keane if we didn't win. I'm hoping that Robbie will see this as a warning that nobody is guaranteed a place despite their price tag and step up his end product. It's the final match of the champions league this week and PSV host Liverpool FC knowing that they can't make it through to the last 16. We could do with banging a few goals in to improve our goal difference, which will enable us to finish ahead of Atleti, who face a harder journey to Marseille. The goals haven't really been flowing for us recently so this is a good chance to turn that around with a prize awaiting us if we can. Agger will come back in for Sami as the Finn isn't registered for the Champions league this year. I expect that Keane will be given a start and hopefully will repay that with goals.

It sounds like Gerrard is maturing when it comes to his position on the pitch. He is no longer demanding where he wants to be played. I'm glad to hear it. In the past I thought he was too selfish in trying to dictate where he should be played. That's a decision for Rafa to make, not Gerrard, not Jamie Redknapp, not Andy Gray nor anybody else.

Ince junior helped the youth team to advance to the next round of the FA youth cup by beating Leeds 2-1. It would be great if they could make a run in the competition this year. There are some very highly rated players in their ranks.

Torres has gone to Spain in search for a cure to his hamstring problems. There are mixed reports as to how long he might be out for. One suggests he'll be back in the new year with another saying he could be back for the Christmas programme. While we needs his goals, his long term fitness is more important.

Argentine kid Zuculini won't be making his way to Anfield just yet apparently. English kid Hammill will be coming back in January according to Sky. Maybe Rafa sees him as an impact sub on the left the same way he uses El Zhar on the right at the moment.

Tony Barett in the Echo suggests that Dubai may have dropped their interest in the club as cash for big investments isn't readily available anymore. If this is accurate then we could be in big trouble. The Times has a similar story. There may be trouble ahead.

The FA won't be taking actions against Liverpool over the Michael Shields demonstration. If you want to examine the facts and evidence which is stacked in Michael's favour, I suggest checking out the BBC inside out documentary on him here. Very informative. I'm very happy that the club have taken a stand here and backed one of their own. Unusual to see a premier league club make a decision like that without a financial motive behind it. Lawrence Donegan in the Guardian has a well thought out piece on the subject.