Probably the best sponsorship deal in the world?

That's more like it. 4-0 at home and a job well done. After a nervy opening 20 mins we settled down and Yossi hit the opener after a pass in from the right by GloJo. The Israeli was on top form and completed his hat trick in the second half. He cut the Burnley defence to pieces time and again with his running between the lines.

Gerrard had a crucial role to play especially in the third goal. He was unlucky not to score himself when he beat the keeper but hit the post. Himself and lucas formed a tasty midfield partnership in Mascherano absence. Food for thought given that Javier is unlikely to stay beyond this summer.

Dirk scored the other, his second of the season. It will be great if he could repeat his feat of last season is getting 12 league goals from midfield. It's great to see players other than Torres and Gerrard getting goals for when our two match winners have off days. I'm hoping that Aquilani will bag himself a few when he gets going. He remains 2-3 weeks away from fitness.The defence held firm for the second time this season and Rafa says those calling time on Carra are premature. Tony Cascarino in the Times suggests that Carragher is the source of our early season defensive frailties. Skrtel came back in place of Kyrgiakos and I expect those two to be the first choice for the season baring injury. Agger will have a hard time displacing one of them. Aurelio and Insua will be an interesting battle for the left back spot as the season progresses. Insua has done well but Rafa's a big fan of the Brazilian and he gives us an option with free kicks.

West Ham were beaten yesterday and will want to bounce back against us in the late kick off on Saturday. Zola has them well organised and playing some nice stuff but we've a bit of confidence back now and we should be able to win it. This is the type of game that we might have drawn last year so I'd like to see us show we're different now and go for the three points.

Is seems we'll be saying goodbye to Carlsberg and hello to Standard Chartered as our £80m record equaling sponsorship deal was agreed this week. I did quite like the fact that we've had Carlsberg for many years but financial reality means we need to go for a more lucrative option. It could well mean more money for the Americans but that may mean less taken from Rafa's budget.

Pepe was asked if we could win the title and replied "I think so but there are other teams that are very capable of winning it", which is a fair enough assessment. It's going to be very tough. Rafa has tried to clarify Reina's comments.

Can I direct your eyes here? Top class from the Off the Ball team, Eoin and Ken. Cohen is a despicable human being. Great to know that he's off the air.

I'm disappointed but not surprised to read that Crewe are going to report us for tapping up one of their talented youths. 15 year old Max Clayton could head to Anfield but it might come at a high price. We've previous in this regard with Ziege a few years ago. I know that this happens a lot but I never like to see young players poached from their clubs for a small fee ala Macheda, Fabregas, Flamini and now Kakuta. Another young lad, Michael Ngoo has signed from Southend. 101greatgoals has a good feature on our Finnish boy wonder Lauri Delle Valle.

It was great to see that justice was done in the Michael Shields case as he was given a pardon. Better late than never but it'll be hard for the poor fella to rebuild his life after so long in jail for a crime he didn't commit. He wrote a piece in the Observer today which is worth a read.